When will GA4 be compatible?

Question

When will we be able to use GA4 rather than UA in our client's Business App connections?

JoshBaker · Answer

Hey Dan, we're definitely going to have GA4 support for Business App before Universal Analytics is sunset. We're still planning our schedule for this year, and GA4 support is one of the top items we'll be looking at making some room for. Hopefully have a more precise answer in the future for ya!

clittle927 · Answer

Wondering the same, end of this month is when businesses really should be switched over to GA4, otherwise, they'll start missing out on historical data come June 2023.

JoshBaker · Answer

Great point - I'd definitely recommend getting both UA and GA4 running for your clients websites right away, and tracking data in both. Then when support for GA4 data comes to Exec Report, the history will already be there and switching over will maintain that great historical data!

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Business App When will GA4 be compatible?