Hey guys! I am looking to connect with those who have successfully done marketing for construction companies. What worked and what didn’t? Thanks
Construction companies are tricky... they don't believe that they need marketing a lot of times. You need to overcome that objection and highlight how the industry is changing.
You can always refer those leads to us and we'll get it done and pay a referral fee 😉
It depends on the size of firm, I was client side in construction for a couple of decades. Smaller firms would be primarily interested in the value add for winning customers through friendly and accessible UI. Larger firms are more about brand development, displaying their range of successful projects and promoting their professionalism.
Either way, though, it's a struggle to sell the value prop