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Discovering Your Product-Market Fit


C.McGrath
707 Points
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Posts: 50
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Joined: 2 years ago

This course will provide you with fundamental knowledge for understanding your clients’ customers. You will learn how to leverage product-led growth as a business strategy by offering prospective clients a chance to try before they buy. Finally, you will discover how to help local businesses operate and thrive online using the Local Business Online Toolkit.

In this module, you will explore the customer journey, learn about the zero moment of truth, and understand how to use this model to attract, build, and retain a loyal customer base.

LEARNING GOALS

→ Explore the Modern Customer Journey and transform the way consumers interact with your clients’ brands by targeting customers at every touchpoint
→ Discover Product-Led Growth and learn how offering prospective clients a chance to try before they buy will earn you trust and recurring revenue
→ Help local businesses operate and thrive online with the Local Business Online Toolkit