Find your lighthouse client
A lighthouse client is a client for whom marketing agencies can always deliver results because they’re easy to work for, provide the most revenue, and fall in sync with the agency’s expertise.
This strategy is all about how companies can hone in on a particular niche that they aim to serve. Your niche could be anything ranging from restaurants to dentists to real estate agents.
Do you know who your lighthouse client is? If not, use the X-Y-Z framework to find yours now!
Renowned marketing expert, Dennis Yu, tells us how marketing agencies can solve their lead generation problem by adopting the Lighthouse Client strategy.
I’m looking for the slides from Dennis’ episodes. Are they here or on the slack channel?
You can find all the relevant documents from the think tank sessions on the Conquer Local Academy – https://academy.conquerlocal.com/
For the lighthouse client episode specifically, the link is – https://academy.conquerlocal.com/the-lighthouse-client/
Thank you for the info Ankur!
X, Y, Z Framework
I help chiropractors within the United States more effectively articulate quality of life to their patients by providing a predictive analysis model that their patients can relate with.