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Find your lighthouse client


Ankur
85 Points
Posts: 42
Topic starter
Joined: 4 years ago

A lighthouse client is a client for whom marketing agencies can always deliver results because they’re easy to work for, provide the most revenue, and fall in sync with the agency’s expertise.

This strategy is all about how companies can hone in on a particular niche that they aim to serve. Your niche could be anything ranging from restaurants to dentists to real estate agents.

Do you know who your lighthouse client is? If not, use the X-Y-Z framework to find yours now!


Vendasta Blog – 4 Mar 20

Eureka! How to Generate Leads Using the Lighthouse Client Strategy

Renowned marketing expert, Dennis Yu, tells us how marketing agencies can solve their lead generation problem by adopting the Lighthouse Client strategy.

4 Replies
Malcolm_Stone
131 Points
Posts: 27
Joined: 4 years ago

Ankur,
I’m looking for the slides from Dennis’ episodes. Are they here or on the slack channel?
Thanks,
Malcolm

Ankur
85 Points
Posts: 42
Topic starter
Joined: 4 years ago

Hi @Malcolm_Stone,

You can find all the relevant documents from the think tank sessions on the Conquer Local Academy – https://www.conquerlocal.com/

For the lighthouse client episode specifically, the link is – https://www.conquerlocal.com/the-lighthouse-client/

Malcolm_Stone
131 Points
Posts: 27
Joined: 4 years ago

Thank you for the info Ankur!

Braden Archer
3 Points
Posts: 2
Joined: 4 years ago

X, Y, Z Framework

I help chiropractors within the United States more effectively articulate quality of life to their patients by providing a predictive analysis model that their patients can relate with.