Local ToolKit Launch Strategies
With the release of the Local Business Toolkit our cloud brokers have a powerful client and engagement platform at their fingertips. This week we will speak to the top Strategies to get this system launched and working for your clients/prospects.
One of our favourite tactics for obtaining a prospect list is cobranding with a business association like a Chamber of Commerce. Approaching the local business group and offering the Local Online Toolkit, Snapshot and Business App for the chambers members. You can brand the email campaign with the chambers name to increase open rate. The Chambers wins as they have a mandate to deliver more value to their members and you(cloud brokers) win by co-branding with a trusted name and obtaining the prospect list, contact names and email address.
Great to hear because that is the exact strategy I am building out right now!
I’ll post back with updates.
I’m interested in hearing your recommendations on getting passed the “this is great, I’ll share your information with ppl who are interested” and never hearing anything back from them.
I’ve had trouble getting to their lists to reach out on their behalf.
Thanks Tyler and Ryan, I will weigh in on this tonight! Will address some more strategies to launch SMB Online Toolkits
Amazing Value Here at each step!
SMB Online Toolkit is designed to position your agency as a digital powerhouse. Keep in mind it is designed to be a Limited Time Offer, not forever! Thus the massive value. You need to position it as a “hero play” you are “giving” the Business App, loaded with insights, tools, content, communications tools to help a business Protect Local. Upon everyone going back to business there would be an applicable charge, but for now “YOU” the hero of our story if offering this “ToolKit” to support your clients, or potential clients during this challenging time. I welcome debate and “grooming” of this message.
This is a good idea.
@glieth, thanks for this strategy!
Did this process work for you getting new customers by colaborating with Chamber of Commerce? I’m a newbie with little capital trying to find my 1st clients?
Haven’t launched it yet, going through an LBOT email campaign from a power list of business cards I had collected over the years.
Chamber campaign next though!
Thanks for responding I appreciate it!
Thanks George, and I agree that the LBOT is a great offer, something that does provide value and introduces people to what we have to offer.
How long do you believe we should offer this as a free offer to help with getting back re-open and getting business going again?
Second, how to frame this offer to local business?