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191
Points
Aug 04, 2022 12:59 pm
If you aren't winning over 70% of the proposals, then reevaluate how you can improve your business.
Do you track your proposal wins and losses?
How do you reevaluate?
2 Replies
309
Points
Aug 09, 2022 11:27 am
Good advice. In my agency life, by the time we got to proposal stage, clients felt invested. We tracked our proposal win/loss rate, and it was usually over 90%. What worked for us was investing time before the proposal stage to ask a lot of questions. We'd then figure out exactly what the client needed -- which was often different from what they were asking for -- and the proposal would speak directly to those challenges.
191
Points
Aug 09, 2022 12:11 pm