Hey Phoebe! Thanks for getting this conversation going—I can’t wait to hear what others say.

For me, my biggest challenge is proving ROI to my clients. I need ways to show my clients that what we’re doing on social media is connected to their goals and KPIs.

I agree with Amber, showing ROI to my clients can be tricky. However, I’d say the biggest challenge I face is creating spectacular content. It feels like things change every time I open my computer and it can be tough to keep up.