Snapshot Report Best Lead Magnet: Free Snapshot Report OR Free Online Toolkit / Biz app?
New Vendastan here 🙂 I'm redoing my agency website to reflect Vendasta offerings and am considering the best strategy to generate new leads. At first I thought the free snapshot report was the way to go for a lead magnet, but have seen some agencies offering the free Express version of the Online Toolkit / Business App access instead.
I kinda like the idea of offering the free snapshot report to get them into the system, and then hopping on a call to sell the Online Toolkit Pro (for around $200USD) and if they don't bite, then offer the Express version for free OR better yet, a small monthly fee just so they have some skin in the game.
Are there any best practices here?