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Marketing Services Premium Ad Managers - Future option?


TZegil
91 Points
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Posts: 55
Topic starter
Joined: 2 years ago

Idea:

I'm wondering if the Marketing Services could grow to have a standard and a premium wholesale price point... for "standard or competitive/complex" campaigns....

The new option would have senior people on the account (possibly also more time on the account) so you can get the hands-off results you need from more complex campaigns

Supporting Thoughts:

You've got FB ads people out there, barely out of amateur stage, charging clients $2500 usd per month to manage $1000 USD in ad spend... that's a 5:2 ratio... It won't be a problem to get a 1:1 maybe even 2:1 ratio for Google ads in niches that are tough to crack

Depending on the difficulty to crack the winning combo (KWs, negatives, ad copy, offer, promo, LP design and copy), I'd pay up to $300 - $700 CAD to have HIGH-QUALITY work done to manage $500 of Google search ads spend (I'd charge my client 425 to 1000 plus ad spend)... charging client 1:1 ratio for something complex like search ads for commercial avatars seems totally reasonable.

But I am talking NO babysitting, these people would be true PROFESSIONALS at their job, meaning, there is no chance that I, with my limited experience, am going to be able to tell that person anything... I want to hire people BETTER than me... not worse than me but with more time... I want to know that if it could work, that the person managing these ads is highly likely to make it work...

If that level of ad manager would cost even more... ok... how much?

Thanks,

2 Replies
Adam Joshua Evans
15 Points
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Posts: 10
Joined: 12 months ago

It definitely seems like we're paying enough already for Marketing Services that we should already be getting that level of service.
When I signed up for the growth tier, my understanding was that all of the people doing marketing services were highly experienced professionals. Instead, we're getting a lot of generic, template-based ads without a great deal of customization, targeting, etc. We can't even create our own graphics to provide, as I understand it, without paying $2,000 for a custom campaign.

Sean Walker
6 Points
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Posts: 1
Joined: 9 months ago

I am new to the platform and am learning from this convo. I hope to hear of some improvements somewhere soon.