Long-Tail and Short-Tail Keywords

1 VIDEO 2 LESSONS 15 MINUTES In this lesson, Fabian will guide you through the relationship between short tail keywords, long tail keywords, and customer conversion.

Introduction to Keyword Intelligence

1 VIDEO 2 LESSONS 15 MINUTES Know, like, and trust. These are the three magic considerations users subconsciously think about as they search, and how…

Navigating Google Algorithms

1 VIDEO 2 LESSONS 60 MINUTES Popularity matters, when it comes to SEO. But Google Search algorithms are built on more than just popularity. In…

SEO and the Customer Journey

1 VIDEO 3 LESSONS 60 MINUTES In this module you will explore SEO along the customer journey, learn how customer intent impacts SEO, and examine…