FINAL QUIZ: Start Your Digital Agency – Level I Certification

1 – Dennis Yu believes that the toughest challenges facing digital marketing agencies are:

2 – What are the “three p’s” that determine the success of a digital marketing agency?

3 – Leo is just starting out as a digital agent. He has been heavily advertising his discounted offers to everyone in his circle of influence using a one minute video. He soon realizes he is not getting a good return on his ad spend. What did Leo do wrong?

4 – Lana is interested in creating her first ‘why’ video. What comprises the body sequence of a one minute ‘why’ video?

5 – The 3×3 grid formula to transfer your audience from awareness > consideration > conversion requires you to implement the following sequence of videos:

6 – When hiring a VA, the best strategy is to hire a professional that can wear multiple hats and therefore tackle a wide range of tasks.

7 – Why should you hire a VA?

8 – Why should you consider hiring a long-term VA rather than on a project-to-project basis? (select all that apply)

9 – What type of VA are you looking for when you plan have them handle your social media accounts?

10 – What type of VA are you looking for when you plan have them edit PDFs for you?

11 – What is an easy way you can test a VA applicants attention to detail and ability to follow instruction?

12 – Rob is looking for a VA who is able to help him with his weekly digital marketing conference by helping him proofread and edit articles that will be used to promote the event. What type of VA should Rob hire?

13 – What stage of the hiring process is the most important?

14 – Drag and connect each step to the appropriate stage in the hiring process

15 – Amplification as a strategy, focuses on maximizing the impact of your messaging, not expanding your reach.

16 – The following are all examples of the ways you can:

(1) Ask for lightweight permission and quote a positive mention |
(2) Add endorsements to company materials |
(3) Personalize thank-yous you send to clients |
(4) Utilize the dollar-a-day strategy |

17 – Our business strategy is built around a triangle that balances three main concepts:

18 – 
Facebook has the Boost button.
LinkedIn has Sponsored Content.
Twitter has:

19 – Content that never goes out of date and maintains relevancy is called ___________.

20 – What should you know before you press the boost post button?
(select all that apply)

21 – The best way to develop a set of saved audiences that will engage with your content is to:

22 – Before you jump into targeting, what should you make sure you have clearly defined?

23 – Michelle has spent $7 in total after spending $1 a day for seven days, and isn’t sure what metrics to study. Which of the following is a vanity metric she should avoid?

24 – Kelly noticed that one of her HOW videos has a relevance score of 7 within a few days of boosting another $30 for 30 days.  What should she do next?

25 – You are analyzing your boosted posts to see which ones you should promote, and which you should kill. What metrics do you use to make your decision?

26 – What are the four sequenced stages of boosting?

27 – Darwin has an ad set that has 25 post engagements out of a total of 3,358 reached. What should he do next with this post?

28 – Karen is a digital marketing agency owner serving restaurant owners. What recommendations can you give to Ali to stay in business during the pandemic?

29 – What steps are involved in our pandemic action plan? (select all that apply)

30 – Going live on Facebook on a regular basis helps business owners stay connected with their audience. Which of the following should you avoid over-posting during this time?

31 – Facebook profiles allow you to run ads and measure analytics whereas public figure pages do not.

32 – You should use the same name for your Facebook public figure page as you do for your personal profile.

33 – Anthony has just completed module 7 in the Conquer Local Academy where he learns about creating short videos using his mobile phone to grow his business. Which of the following is not a strategy discussed in this module?

34 – Video responses are a solid social media strategy because: (select all that apply)

35 – Sanjay has some engagement in his most recent LinkedIn post. He has 32 reactions and 10 comments. What can you say to Sanjay to describe the performance of this post?

36 – LinkedIn updates function a little differently than Facebook or other social media sites. What are three types of content that resonate with LinkedIn audiences? (select three)

37 – If Dave has posted three videos this week, explaining his agency successes over the last quarter, what can he try to shake up his content? (select all that apply)

38 – When posting an XYZ statement video update on LinkedIn, it is important to post a summary of the video directly below.

39 –

40 – Steven has a post that received 1,247 reactions, and 192 comments, out of a total of 72,485 impressions overall. Based on what you know about engagement rates, will his post stay active on the notification feed for a few more days?

41 – What advice can you give someone who is just starting out on LinkedIn?

42 – The key to generating genuine influence is less about what others say about you, and more about what you say to amplify your own authority.

43 – Molly believes in the power of the thank-you machine to build her digital marketing agency.  What are the things she needs to consider as she starts the gifting process?

44 – These are all examples of ways you keep to the thank-you machine  running smoothly: (select all that apply)

45 – The three stages of positive mention collection are:

46 – What are the three components of authority?

47 – A book, PDF, or body of work that showcases your expertise and helps you establish credibility with your customers is called:

48 – Enabling someone to master their skills by using your platform, services, and strategies is built on the:

49 – Which of the following is true about custom vs. customizable products?

50 – Your role as the agent during a scheduled Power Hour is: (select all that apply)

What was the most valuable thing you learned in this course?

What are you hungry to learn more about in Grow Your Digital Agency (Level II) with Dennis Yu?